StyleStar Licensing and Merchandising

Every character brand StyleStar introduces is directly tied into a complete global merchandising and licensing strategy. With each individual character property we seek selective worldwide licensing and merchandising opportunities that will strengthen the brand image while providing a strong entertainment value to targeted consumers.


Our branded character properties include the licensing to licensees of apparel, footwear, accessories, handbags, gifts, collectable's, novelties, jewelry, stationary, games, animation, software, books and other merchandise. We work closely with each licensee to ensure that they are completely satisfied with the designs for use with their products.


We provide style guides and design references for each StyleStar character brand. We can deliver Initial concept designs and final production-ready artwork to licensees a timely manner. We also will assist in custom designing artwork for a particular manufacturer’s product line.


We assist licensees with the marketing and promotion of products that carry licensed designs from StyleStar. This can include advertising, direct mailings, event participation, and pursuing aggressive media coverage. We also provide retailer support with brand presentations, promotions and incentives.


StyleStar also invests heavily in online marketing by establishing a dedicated website for each brand. Each website offers fan listings, forums, giveaways, and heavy interaction with consumers. This reinforces the brands commercial presence and encourages consumers to promote with word-of-mouth and email marketing.


Our mission, as a brand licensor, is to grow our character brands slowly and carefully. We wish to establish a solid relationship with the consumer so they may help us promote initial demand for additional product categories.


Learn more about our branded properties

Contact us regarding licensing or merchandising




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