StyleStar Licensing and Merchandising
Every character brand StyleStar introduces is directly tied into
a complete global merchandising
and licensing strategy. With each individual character property
we seek selective worldwide licensing and merchandising opportunities
that will strengthen the brand image while providing a strong entertainment
value to targeted consumers.
Our branded character properties include the licensing
to licensees of apparel, footwear, accessories, handbags, gifts,
collectable's, novelties, jewelry, stationary, games, animation,
software, books and other merchandise. We
work closely with each licensee to ensure that they are completely
satisfied with the designs for use with their products.
We provide style guides and design references for
each StyleStar character brand. We can deliver Initial concept designs
and final production-ready artwork to licensees a timely manner.
We also will assist in custom
designing artwork for a particular manufacturer’s product
We assist licensees with the marketing and promotion
of products that carry licensed
designs from StyleStar. This can include advertising, direct
mailings, event participation, and pursuing aggressive media coverage.
We also provide retailer support with brand presentations, promotions
StyleStar also invests heavily in online marketing
by establishing a dedicated website for each brand. Each website
offers fan listings, forums, giveaways, and heavy interaction with
consumers. This reinforces the brands commercial presence and encourages
consumers to promote with word-of-mouth
and email marketing.
Our mission, as a brand licensor, is to grow our character
brands slowly and carefully. We wish to establish
a solid relationship with the consumer so they may help us
promote initial demand for additional product categories.
Learn more about our branded properties
Contact us regarding licensing or merchandising